YSL Brings Us Vinyl Mascara

I’ve got a case of the humpday blues.  That’s why Wednesday’s are for getting inspired on the blog.  I look for what’s going on in the fashion and beauty world to bring you what I find exciting.

I’ve got a cure for your Wednesday drag.

YSL has announced plans to launch a line of colorful vinyl mascara on May 1, 2016 (USA).

What’s different about vinyl?

“The product is billed as a breakthrough thanks to its shiny colors resulting from a high concentration of lacquer pigments and translucent liquid base.” -Women’s Wear Daily

YSL Vinyl Mascara
WWD, originally from YSL

The mascara will come in nine vivacious colors including two sparkling shades.  The clear packaging is awesome because you’ll know before you get to the bottom of the tube.

The concentrated color is sure to be a medium suitable for self expression.  Imagine the Pinterest tutorials you’ll be seeing!  I’m already excited!

YSL launches colorful vinyl mascara
YSL launches colorful vinyl mascara line

The smooth vinyl texture is supposed to give volume and length.  I can’t wait to try it out and see how vinyl handles clumping.

YSL launches vinyl colorful mascara

What inspires you?


Kate Thakkar

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One comment


Beautiful!! I can’t wait to try these!!

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